Hi, I’m Jihen. Spa Director | Revenue Architect | Author of The Smart Spa For 20 years, I’ve lived and breathed the spa industry—not just as a director, but as a relentless problem-solver. My journey started on the treatment room floor, where I learned firsthand what makes spas magical (and what holds them back). I’ve managed luxury resorts, revamped struggling day spas, and even helped launch medispa hybrids that blend high-tech with high-touch care. Along the way, I discovered a truth most spa leaders ignore: Wellness without profitability isn’t sustainable.